Our annual CMO Digital Benchmark Study is designed to understand the evolving relationship between marketing and technology, specifically among CMO and CIO/CTO leaders. This year, we expect participation from more than 200 senior-level marketing and technology executives.
The Study is a collaboration with Northwestern University, along with guidance from our senior Advisory Panel members providing perspectives from McDonald’s (Former Chief Customer Officer), BP (Former Innovation/Retail Lead) and McKesson (Former CIO/CTO).
Your responses are anonymous unless you enter your email at the end of the survey. If you provide your email, you will receive the full data set and access to a private webinar with the researchers. The survey should take less than 15 minutes to complete. Thank you for sharing your valuable time and insights.