Leapfrog Marketing Institute’s Jason Wadler brings this year’s marketing budget outook to CMO.com in an article discussing the 2017 Planning Report

The degree to which companies take the long view and commit to customer experience investment can and will determine their survival. It is for this reason that the Leapfrog Marketing Institute has deepened its research to explore customer experience development and planning in our past two studies.

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Forbes talks with Leapfrog Marketing Institute’s Deb Hall-Lefevre and Jason Wadler to dig into the 2017 Planning Report

Shifting from a product focused company to a customer-aligned organization changes how a company must operate. “It requires a bit of a leap of faith and having the right controls in place,” according to Wadler. “Companies are competing against their customers’ expectations, less against their competitors.”

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Bulldog Reporter examines the findings from Leapfrog Marketing Institute’s 2017 Planning Report

“The customer journey is a top priority for communications execs—but few have created a dedicated customer experience (CX) budget for their brands, according to the 2017 Planning Report from the Leapfrog Marketing Institute, the research arm of performance marketing solutions company Leapfrog.”

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