July 21, 2015 Shaun Rowe

Omni-channel, Consumer-Centricity and Established Brands: A Roundtable Discussion

In the Strategic Planning Report, more than 80% of marketing executives planned to redirect their spending, from channel or product-focused initiatives, to more consumer-focused initiatives. They also expressed that the shift was hampered by structural and cultural challenges within their organizations. This internal challenge was reflected again in LMI’s 2014 CMO Benchmark Study, when only 4% of marketers felt their omni-channel capability was well-developed.

To further explore the implications for brand marketers, the Leapfrog Marketing Institute hosted a roundtable discussion with members of the LMI Advisory Panel.This white paper highlights that discussion and provides considerations for brand marketers as they transform their own omni-channel approach.

Please fill out the form below to download the White Paper