These findings suggest a path forward in tackling the current challenges for enterprises in driving organizational change to become more digital and customer-centric.
“The third annual “CMO Digital Benchmark Study” found technology executives are further along in their abilities for CX mapping, have more clarity on CX ownership, and have progressed more in delivering CX than their marketing counterparts. The disconnect? Marketing goals are more aligned to business outcomes while technology goals are more aligned to specific programs, said Jason Wadler, EVP of Leapfrog Online, and chair of the Leapfrog Marketing Institute.”
“In its 2016 CMO Digital Benchmark Study, Leapfrog Marketing Institute found chief marketing officers (CMOs) and chief information officers (CIOs) feel their chief executive officers (CEOs) lack a “strong commitment to digital transformation.””
Read more at Website Magazine: Digital Transformation Without CEO Support?