February 6, 2015 leapfrog123

MediaPost’s Mobile Insider Uses Leapfrog’s 2014 Benchmark Study as a Launching Point to Suggest Ways Marketers Can Better Leverage Mobile Data

“With a simple shift in perspective and using readily available mobile data, [marketers] can increase intelligence on what’s working, improve performance based on insights (re: when and how to reach people), and stretch resources further.”

Read: The Power Of Location Is In Sharpening The Marketing Mix