December 2, 2016 leapfrog123

MediaPost reports on 2016 CMO Digital Benchmark Study: “Marketers Say Proving ROI More Important Than Brand Awareness Metrics”

“The lack of buy-in from CEOs to improve on trends like mobile and omnichannel strategies push CMOs and CIOs harder to prove return on investment.”

Read more at MediaPost: Marketers Say Proving ROI More Important Than Brand Awareness Metrics

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