December 5, 2015 leapfrog123

MediaPost discusses the various ways marketing and IT don’t see eye-to-eye in article covering CMO Digital Benchmark Study

“There’s a relationship problem between CMOs and CTOs: There isn’t one. To properly misstate: these are ships passing in the night with regard to how to reach customers and prospects online and how to measure results. ”

Read more at MediaPost: Study Sees Disconnect Between CMOs And CTOs