January 6, 2015 leapfrog123

Marketers Forced to Recalculate Digital Plans to Keep Pace with Consumers, 2014 Digital Benchmark Study Shows

The Economist GroupLeapfrog Online’s Jason Wadler shares findings from the Leapfrog Marketing Institute’s 2014 CMO Digital Benchmark Study with the Economist Group today. The study explores how marketers’ budgets and tactics have evolved since our initial study in 2009, what organizational challenges they faced in 2014, and how CMOs are recalculating their strategies to execute plans with more precision in the future.

Read more at the Economist Group.