May 31, 2017 leapfrog123

Leapfrog Marketing Institute’s Jason Wadler brings this year’s marketing budget outook to in an article discussing the 2017 Planning Report

The degree to which companies take the long view and commit to customer experience investment can and will determine their survival. It is for this reason that the Leapfrog Marketing Institute has deepened its research to explore customer experience development and planning in our past two studies.

Read more: Are Marketers Investing Enough In The Customer Experience?