Leapfrog Marketing Institute announced the publication of its second annual Planning Report today finds a drop in accountability for marketing budgets; reveals decisions and impact on ad spend.
The “2016 Planning Report – Evolving Strategic and Financial Plans for the Always-On Consumer” illustrates a surprising drop in accountability for marketing budgets. When marketers were asked to what degree their budgets must produce measurable ROI, only one in ten said 75 percent or more of their budget is accountable. This is a dramatic drop from 2015, when 40 percent of marketers stated they were planning to measure ROI at that top quartile.
Read the full press release on PRWeb: ROI Remains a Tough Metric for CMOs