Please respond to our survey for to the 2014 Leapfrog CMO Digital Benchmark Study. We want you to help us understand how executive marketers are adapting to tremendous shifts in the marketplace. The survey consists of approximately 50 questions and should take under 20 minutes. You can respond to the survey by following this link.
The study is a collaboration between the Leapfrog Marketing Institute, BrandApart (an independent marketing consultancy) and Stephen Hersh, Adjunct Lecturer in the Integrated Marketing Communications program at the Northwestern University Medill School of Journalism.
This study is a follow up to our inaugural benchmark study completed in 2009.
The goal of the study is to understand how executive marketers have adapted to tremendous marketplace shifts—especially the evolution of digital and the dynamics of the economy—while being challenged with growing their company’s market share and financial results.
The study will benchmark all the findings from the original survey. New topics include the role of mobile commerce for the always-on consumer, marketers use of big data, perspective on omni-channel conversion paths, the impact of the Great Recession on budgets and focus, and the changing role of third party partners.
Participants in the survey will receive:
- The original 2009 benchmark study
- First cut of the data from this study
- An exclusive invitation to a private webinar with the research team before the findings are released to the marketplace.
We appreciate that your time is very valuable. But so are your insights as a leader in the marketing space.
Again, the survey consists of approximately 50 questions and should take under 20 minutes.