May 30, 2017 leapfrog123

Forbes talks with Leapfrog Marketing Institute’s Deb Hall-Lefevre and Jason Wadler to dig into the 2017 Planning Report

Shifting from a product focused company to a customer-aligned organization changes how a company must operate. “It requires a bit of a leap of faith and having the right controls in place,” according to Wadler. “Companies are competing against their customers’ expectations, less against their competitors.”

Read more: 3 Reasons Customer Centricity Brands Aren’t ‘Walking The Talk’ And How To Fix That

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