December 12, 2015 leapfrog123

eMarketer reports on the lack of a mobile-first strategy among many marketers, revealed in the CMO Benchmark Study

“Marketers understand the appeal of having a mobile-first strategy, not only because of the proliferation of smartphones, but also due to the growing time spent on these devices. And even though nearly half of marketers and IT executives have adopted a mobile-first environment, many still have not.”

Read more at eMarketer: Many Marketing, IT Execs Don’t Have a Mobile-First Strategy