September 1, 2016 leapfrog123

2016 CMO Insights Symposium

 Second Annual Symposium for CMOs and CIOs

It is no longer enough for marketing executives to have the right marketing strategies and tools. The time is now to challenge your way of thinking. To strengthen your internal business partner relationships. And ultimately to transform how you work together, collaborating to evolve your business when the always-on consumer is in control.

Leapfrog Marketing Institute proudly welcomed world-class marketing and technology executives, analysts, and academics at the second annual CMO Insights Symposium to address these topics. This year’s symposium, “Driving Collaboration and Execution to Build a Consumer-Centric Business,” addressed the organizational, structural and cultural shifts needed to enable your business to deliver true consumer-centric experiences. 

 

The event featured some of today’s most innovative professionals and academics for a morning of insights and networking, including speakers from Forrester Research, Allstate, Northwestern University, Techstars, McDonald’s, Avant and many more. 

Friday, June 17
8 am – 12 pm (Networking Lunch Begins at 12 pm)
222. N LaSalle St., Chicago, IL
Conference Center & Lounge, 15th Floor

TOPICS & SPEAKERS (View Speaker Bios)

  • Keynote Address: Collaborating to Build and Scale a Contextual Marketing Engine
    Rusty Warner, Principal Analyst for B2C Marketers / Forrester Research 
  • The State of the CMO/CIO Relationship
    Insights from Leapfrog Marketing Institute’s 2015 CMO Digital Benchmark Study
    Guided by Jim Carey, Data Strategy Consultant and Adjunct Professor / Northwestern University Integrated Marketing Communications
  • CMO/CIO Panel: Forging a True Business Partnership
    Discussing how their teams are collaborating around the consumer
    Moderated by:
    Fred Ehle, Former Vice President of Customer Strategy /McDonald’s Corporation
    Speakers:
    Bob Wasserman, SVP, E-Business /Allstate Insurance Company
    Peter Logothetis, Vice President and Divisional Chief Information Officer / Allstate Insurance Company
    Deborah Hall-Lefevre, Vice President, Global Enterprise Solutions / McDonald’s Corporation

    Anja Carroll, Vice President, Media & Customer Engagement / McDonald’s Corporation
  • Innovation Panel: Creating the New Normal
    Tech-centric leaders share how they built consumer-driven businesses through internal & external collaboration
    Moderated by:
    Troy Henikoff, Managing Director / TechStars
    Speakers:
    Amanda Lannert, CEO / Jellyvision
    Don Richman, Vice President, Marketing and Business Development / Avant
    Sam Yagan, Vice Chairman / Match Group
    Gary Lancina, Former Head of Retail Partnerships and Innovation / BP

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