November 30, 2015 leapfrog123

CMO Innovation Highlights the Lack of Shared Incentives between IT and Marketing in Coverage of CMO Digital Benchmark Study

“…[T]he smoking gun that both groups agree on is this: A majority (63%) said their departments don’t share incentives or metrics that could improve their alignment.”

Read the coverage at CMO Innovation: Why CMO and CTOs don’t agree

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