March 21, 2016 leapfrog123

Bulldog Reporter Highlights Challenges Marketers Face in Delivering Highly Accountable Budgets, as Revealed in the 2016 Planning Report

Bulldog Reporter covers the difficulty in proving ROI in marketing budgets and the level of collaboration between CMOs and IT executives, as measured in the Leapfrog Marketing Institute’s 2016 Planning Report.

“Chief marketers still find it hard to prove and measure ROI, according to a survey by the Leapfrog Marketing Institute, the research arm of Leapfrog Online.”

Read the full article at Bulldog Reporter: ROI Remains a Tough Metric for CMOs: Study Finds a Drop in Accountability for Marketing Budgets, Impact on Ad Spend