May 30, 2017 leapfrog123

Bulldog Reporter examines the findings from Leapfrog Marketing Institute’s 2017 Planning Report

“The customer journey is a top priority for communications execs—but few have created a dedicated customer experience (CX) budget for their brands, according to the 2017 Planning Report from the Leapfrog Marketing Institute, the research arm of performance marketing solutions company Leapfrog.”

Read more: Brands are not walking the talk on customer experience budgets