February 14, 2015 leapfrog123

“Brands Must Redirect Budgets To Customers Before Capitalizing On Technology” – MediaPost Reports on Leapfrog Marketing Institute’s 2015 Planning Report

“More than 80% of marketers plan to shift company budgets to become more consumer-centric in 2015, per a new study. This means reconfiguring their organizational structure, along with putting more of their budgets into supporting consumers.”

Read: Brands Must Redirect Budgets To Customers Before Capitalizing On Technology

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