AdAge covers Marketing Institute’s 2016 CMO Digital Benchmark Study

“Chief marketing officers and chief information officers are getting along better, but they still don’t necessarily see eye-to-eye on some things — such as the effectiveness of mobile and digital advertising.”

Read more

2016 CMO Insights Symposium

 Second Annual Symposium for CMOs and CIOs

It is no longer enough for marketing executives to have the right marketing strategies and tools. The time is now to challenge your way of thinking. To strengthen your internal business partner relationships. And ultimately to transform how you work together, collaborating to evolve your business when the always-on consumer is in control.

Leapfrog Marketing Institute proudly welcomed world-class marketing and technology executives, analysts, and academics at the second annual CMO Insights Symposium to address these topics. This year’s symposium, “Driving Collaboration and Execution to Build a Consumer-Centric Business,” addressed the organizational, structural and cultural shifts needed to enable your business to deliver true consumer-centric experiences. 

Read more reports on 2015 CMO Benchmark Study: “New Study Uncovers Dissonance In CMO/CTO Relationship”

‘CMOs and CTOs are on different pages about their companies’ digital marketing goals, according to Leapfrog Marketing Institute’s “2015 CMO Digital Benchmark Study.”’

Read more

eMarketer reports on the lack of a mobile-first strategy among many marketers, revealed in the CMO Benchmark Study

“Marketers understand the appeal of having a mobile-first strategy, not only because of the proliferation of smartphones, but also due to the growing time spent on these devices. And even though nearly half of marketers and IT executives have adopted a mobile-first environment, many still have not.”

Read more at eMarketer: Many Marketing, IT Execs Don’t Have a Mobile-First Strategy

MediaPost discusses the various ways marketing and IT don’t see eye-to-eye in article covering CMO Digital Benchmark Study

“There’s a relationship problem between CMOs and CTOs: There isn’t one. To properly misstate: these are ships passing in the night with regard to how to reach customers and prospects online and how to measure results. ”

Read more