‘CMOs and CTOs are on different pages about their companies’ digital marketing goals, according to Leapfrog Marketing Institute’s “2015 CMO Digital Benchmark Study.”’
“Marketers understand the appeal of having a mobile-first strategy, not only because of the proliferation of smartphones, but also due to the growing time spent on these devices. And even though nearly half of marketers and IT executives have adopted a mobile-first environment, many still have not.”
Read more at eMarketer: Many Marketing, IT Execs Don’t Have a Mobile-First Strategy
The CMO Insights Symposium invited the country’s premier marketing executives, analysts and professors to share ideas and examples on how to transform their teams, investments and organizations to deliver consumer experiences that grow their brands.
This event for senior-level marketing executives was organized by The Leapfrog Marketing Institute. The Institute publishes white papers and research reports, and also hosts conferences, workshops, and roundtables for CMOs and industry influencers.