“Chief marketing officers and chief information officers are getting along better, but they still don’t necessarily see eye-to-eye on some things — such as the effectiveness of mobile and digital advertising.”
Second Annual Symposium for CMOs and CIOs
It is no longer enough for marketing executives to have the right marketing strategies and tools. The time is now to challenge your way of thinking. To strengthen your internal business partner relationships. And ultimately to transform how you work together, collaborating to evolve your business when the always-on consumer is in control.
Leapfrog Marketing Institute proudly welcomed world-class marketing and technology executives, analysts, and academics at the second annual CMO Insights Symposium to address these topics. This year’s symposium, “Driving Collaboration and Execution to Build a Consumer-Centric Business,” addressed the organizational, structural and cultural shifts needed to enable your business to deliver true consumer-centric experiences.
‘CMOs and CTOs are on different pages about their companies’ digital marketing goals, according to Leapfrog Marketing Institute’s “2015 CMO Digital Benchmark Study.”’
“Marketers understand the appeal of having a mobile-first strategy, not only because of the proliferation of smartphones, but also due to the growing time spent on these devices. And even though nearly half of marketers and IT executives have adopted a mobile-first environment, many still have not.”
Read more at eMarketer: Many Marketing, IT Execs Don’t Have a Mobile-First Strategy