Advisory Panel February 21st, 2017Shaun Rowe
Jim CareyAdjunct Professor/Northwestern University
As an Adjunct Professor at Northwestern University’s graduate Integrated Marketing Communications (IMC) Program, Jim has taught Direct, Database & E-Commerce Marketing Strategies, Marketing Measurement, and analysis skills over 16 years. He brings three decades of experience in helping companies leverage customer data to succeed in the marketplace.
Jim also directed the IMC Summer Quarter for 5 years. He worked closely with global marketers as they developed student team projects, including Adobe, Allstate, CDW, Discover Card, FedEx, Johnson Controls, McDonalds, P&G, United Healthcare and others.
Jim now leads the development efforts of Northwestern’s Applied Neuromarketing Consortium, leveraging advanced neuroscience and Big Data tools to understanding human behavior. The ANC is expanding the frontiers of marketing by applying the lessons of neurology to the issues of consumer attention, memory and reward.
Jim has held leadership positions in direct marketing agencies in New York, Boston, and Chicago. He is Past President of the 2000-member Chicago Association of Direct Marketing, and was named Chicago “Direct Marketer of the Year” in 2009. Over his career, Jim has helped guide the data-driven marketing efforts of Abbott Labs, Acxiom, Diageo, Discover Financial Services, Epson, Experian, Gateway (Acer), HSBC (Household Bank), Marriott, Motorola, Porsche, Sears, United Healthcare and other marketing leaders.
Contributions:2016 CMO Digital Benchmark Study: Findings and Considerations to Accelerate Growth In the Digital World 2015 CMO Digital Benchmark Study: Findings and Considerations to Accelerate Growth In the Digital World Omni-channel, Consumer-Centricity and Established Brands: A Roundtable Discussion The Path for Smart Marketers to Avoid the Big Data Pitfall
Pete CorriganSENIOR VICE PRESIDENT / ALLSTATE INSURANCE COMPANY
Pete Corrigan, senior vice president of Allstate Insurance Company, serves as the group chief information officer responsible for driving technology across all of Allstate’s personal lines of business. In this role, Pete provides strategic oversight and direction for technology initiatives that impact Allstate customers, claimants, agency owners, financial specialists and product offerings. Pete leads with a holistic focus which drives strong integration across all business units and results in increased efficiencies, higher quality and strong end-user-focused technology. Over the last few years, Pete has played a critical role in moving forward multiple mobile and web-based technology offerings, including Allstate’s acquisition and deployment of a new agency relationship management system and industry recognized connected consumer offerings.
Pete joined Allstate in 1986 as a market support manager in the New York Regional Operations Center, where he also was an operations development manager. His other Allstate positions include technology integration manager in the Rochester region, technology manager in the New England region and senior manager and field operations director in Information Technology. In 2003, Pete was promoted to vice president, Enterprise Technology Infrastructure and Data Center, where he was responsible for all technology infrastructure and data center operations. In 2011, Pete was promoted to senior vice president to lead the technology efforts focused on sales, marketing and customer experience. In December 2013, Pete was asked to step into the role of group chief information officer, further expanding the scope and depth of his leadership responsibilities for all of Allstate Personal Lines Technology.
Over the course of his career, Pete has been recognized with numerous leadership accolades. In May 2013, CIO magazine named him as a “Ones to Watch” award recipient, identifying him as one of 20 rising technology executives who have demonstrated leadership, driven innovation and delivered value to their businesses. Other past honors include Data Center Executive of the Year, ITIL Project of the Year and ITIL Case Study of the Year.
Pete holds a Bachelor of Science degree from Purdue University and an MBA from the New York Institute of Technology. Pete and his wife have two children.
Fred EhleVice President, Customer Strategy/McDonald’s
As Vice President of Customer Strategy for McDonald’s USA, Fred is responsible for driving customer focused, insights driven initiatives. Fred leads the customer insights and customer experience teams. He is also leading the development and implementation of the CRM function.
Fred began his McDonald’s career in 2014, and brings with him extensive experience in marketing, strategy, brand management, brand activation, new product development and launch, and retail strategy.
Before joining McDonald’s, Fred was the Vice President of Brand Management for Pulte Group, the nation’s largest new home builder. There, he was responsible for Pulte’s three brands: Centex, Pulte and Del Webb leading the development of brand strategy and strategy activation. He redefined the Centex and Del Webb business models, including new products, retail environments, and mortgage service offerings. He created Pulte Group’s new product development process and led ideation for developing new products. He was also responsible for creating a new, forward-looking segmentation model that unearthed new opportunity targets and modeled future demand by segment. Fred was a member of the corporate strategy team, identifying drivers of shareholder value.
Prior to Pulte Group, Fred served as Managing Partner and Founder for Brandapart LLC, a marketing consultancy that makes strategy actionable. Before founding Brandapart, Fred spent almost 20 years in advertising leading national and global brands such as Campbell Soup Company, Betty Crocker, Raid Insecticide, and State Farm Insurance as well as a number of high tech and financial services companies at the FCB, Leo Burnett, DDB and VSA Partners agencies.
Contributions:2016 CMO Digital Benchmark Study: Findings and Considerations to Accelerate Growth In the Digital World Omni-channel, Consumer-Centricity and Established Brands: A Roundtable Discussion 2014 CMO Digital Benchmark Study: Findings and Considerations to Accelerate Growth In the Digital World
Deborah Hall LefevreVICE PRESIDENT, GLOBAL ENTERPRISE SOLUTIONS / MCDONALD’S CORPORATION
Deb Hall-Lefevre is currently the Vice President of Global Enterprise Solutions, where she manages McDonald’s business portfolio and drives global improvement through Business Intelligence, Financial systems, HR systems, and Training systems.
Previously, Deb was the CIO of McDonald’s U.S. Information Technology department, where she was responsible for the development and execution of the U.S. technology strategy. Deb worked closely with the U.S. leadership team and Owner/Operator leadership to leverage technology to improve and grow the business. She was responsible for the successful delivery of all IT products and services. Prior to that, she was Vice President of IT Enterprise for McDonald’s Corporation, a role she held for five years. Deb was committed to providing global strategic leadership on how technology can be applied to fulfill corporate objectives. She joined McDonald’s Corporation in January 2002 as Director, IT Strategy & Planning. In this role she was instrumental in establishing and leading the Technology Investment Board (TIB) governance process for the global IT Solutions organization. Prior to joining McDonald’s, Deb was with Motorola for 13 years where she held a variety of roles within IT. She sits on a number of internal executive boards that provide strategic direction and oversight to critical business initiatives. Deb also serves as a board member for Turning Point, a non-for-profit domestic violence agency and shelter in McHenry County. Deb and her family reside in Cary, IL.
Deb graduated from Southern Illinois University in 1991 with a B.S. degree in Computer Information Processing.
PAUL HAYWARDCHIEF CONTENT INTEGRATION OFFICER / SEARS HOLDINGS CORPORATION
Paul is an accomplished marketing executive and entrepreneurial leader, with an infectious curiosity to create environments where people and teams move the needle. He is responsible for delivering break-through strategies for both new and traditional media that amplify the interconnectivity between content, technology, science and people.
Hayward early on became fascinated with the possibilities of creating media landscapes in which people could roam freely and interact of their own free will – and in so doing complete the process of the communication and enhance the overall individual experience.
Wendy HoekwaterVice President, Marketing and Digital / Marriott International (Former)
Wendy Hoekwater, also known as a “change catalyst”, is a Digital Marketing Executive residing in Royal Oak, Michigan. Formerly with Marriott International as Vice President, Marketing and Digital, she has an extensive record of accomplishment in strategic integrated marketing, digital planning and positioning, change management, organizational restructuring, new product/brand launch, owner relationship management, and brand management.
As a Marriott International executive leader, she grew top-line revenue by $500 million YoY through creative and innovative marketing strategies; while building and shaping the future state of marketing and digital services for the Americas Field Marketing organization. Prior to Marriott International, Wendy worked for several advertising agencies serving regional, national and International business to business and business to consumer accounts, including Pulte Home Corporation, Pfizer Pharmaceutical, Amerisure Insurance, Mercy Health System, IBM to name a few. She takes great pride in developing others and was a mentor for the American Marketing Association, and the Emerging Leader Program while at Marriott International. Her passion extends to her Family where she spends time with her husband, Phil, and their children, Joshua and Christian who love to travel. She also devotes her time to her community where she is a volunteer for the American Cancer Society, and a teacher at her church school.
A graduate of Central Michigan University, Wendy continues to contribute her talents through thought leadership and several board member and advisor panel member appointments.
Gary LancinaCMO/LUMA Institute
As the Chief Marketing Officer of the LUMA Institute, Gary guides development and implementation of strategies to accelerate growth and evolve LUMA’s product and service offers. The LUMA Institute equips individuals, teams, and organizations to accelerate innovation and deliver new, lasting value.
Prior to joining the LUMA Institute, Gary held senior leadership positions in Marketing and Retail Innovation for BP Products North America. He led teams responsible for Consumer & Customer Insights, continual enhancement of the BP Consumer Experience and Value Proposition, and Fuels Product Management. Millions of consumers buy fuel each day from BP’s US network of over 7,000 retail sites, and the business sells over 12 billion gallons of fuel products annually.
Before BP, Gary was the Vice President of Marketing for redbox, leading the company’s overall marketing efforts including customer experience, acquisition, and branding strategies. He guided the brand to record awareness and market shares while increasing revenue over $330 million.
During his career, Gary also held leading marketing roles for firms such as S.C. Johnson, Rand McNally, Master Lock, and Kohler Co. He holds an MBA from Clemson University and a BA from Pomona College.
Contributions:2015 CMO Digital Benchmark Study: Findings and Considerations to Accelerate Growth In the Digital World Omni-channel, Consumer-Centricity and Established Brands: A Roundtable Discussion 2015 Planning Report: Evolving Strategic and Financial Plans for the Always-On Consumer
Bill PearceFaculty, Haas Marketing Group / Berkeley Haas School of Business
Bill Pearce is on the marketing faculty of the Haas School of Business at the University of California where he teaches MBA students on the topics of brand management, marketing and innovation.
Pearce was previously CMO for Del Monte Foods, driving a three times increase in market capitalization by reinvigorating the topline with a marketing renaissance leading to Del Monte’s acquisition by KKR in the largest LBO in 2011. His past accomplishments include working as Taco Bell’s CMO, VP of marketing for Campbell’s Soup and marketing director with Procter & Gamble, responsible for the snacks division of North America. Pearce is on the board of directors of Rich Relevance and Ooma and also on the advisory boards of Technorati Media, Virtual Fan Network and several other firms in the area of digital marketing.
Pearce has an MBA from Cornell University and a B.A. in economics from Syracuse University.
Contributions:2017 Planning Report: Evolving Consumer-Centric Plans and Budgets
Manish RégéGlobal Director & Business Partner Marketing and Innovation / Kimberly Clark
Manish Régé is Global Director & Business Partner Marketing and Innovation for Kimberly Clark. In this role, Manish is responsible for driving digital strategy, maturity and capability building with KC’s sectors and regional markets globally. As a digital thought leader and evangelist of consumer centricity, Manish helps drive the vision and strategy for building capabilities that help KCC establish a connected marketing ecosystem.
Manish is a disruptive thinker and has a long history of driving innovation and transformation in several industries including financial services, insurance, automotive, CPG and retail. Prior to Kimberly Clark, Manish served in several global leaderships roles most recently as the digital strategy lead at Accenture Interactive, and Global Director of eCommerce at Wolters Kluwer.
After having lived and worked in 3 countries, he is finally settled in the Chicago area where he lives with his wife and two young children.
David ReibsteinWilliam S. Woodside Professor and Professor of Marketing / The Wharton School, University of Pennsylvania
Professor David J. Reibstein’s research focuses on competitive marketing strategies, marketing metrics, and product line decisions, among other issues. Most recently, Professor Reibstein’s research on competitive marketing strategies addresses competitors’ reactions to marketing actions, offering companies insight into ways to anticipate these reactions and use them as a part of strategizing. His marketing metrics work has focused on linking marketing metrics to financial consequences resulting in his most recent book, entitled Marketing Metrics: The Definitive Guide to Measuring Marketing Performance, 2nd ed.
Professor Reibstein is the Immediate Past Chairman of the Board of Directors of the American Marketing Association. A former Executive Director of the Marketing Science Institute, he consults with companies worldwide, including Google, GE, Pfizer, Johnson & Johnson, IBM, HP, and others.
His research has been published in top-tier academic journals including Marketing Science, Journal of Marketing Research, and the International Journal of Research in Marketing. Professor Reibstein is also the author or co-author of numerous books and chapters in books on subjects including competitive marketing strategy, global branding, and marketing performance measurement, among others. He currently has his own radio show, “Measured Thoughts with Dave Reibstein” on SiriusXMRadio heard weekly.
Professor Reibstein received his PhD from Purdue University and his BS and BA degrees from the University of Kansas.
Contributions:2016 Planning Report: Evolving Strategic and Financial Plans for the Always-On Consumer
Rob RoySVP, Head of eCommerce & Digital Revenue / Comcast
Rob Roy works as the Senior Vice President – Head of eCommerce and Digital Revenue for comcast.com and business.comcast.com. Responsible for the e-Commerce and Digital Revenue activities for the #1 cable company in the United States. In this role as Head of Digital Revenue he is responsible for the strategic vision, product development and sales across all digital channels for both residential & business, which serves more than 22 million customers and accounts.
From 2011 – 2015 Rob Roy worked as the Head of eCommerce and Digital Marketing for timewarnercable.com and twcc.com. Responsible for the eCommerce, self service and digital marketing activities for the #2 cable company in the United States. As Head of Digital Channels he is responsible for the eCommerce strategy & vision, growth strategy, product development, sales and marketing across all digital channels for the residential businesses, which serves more than 14 million customers.
Prior to Time Warner Cable, Mr. Roy served as the Divisional Vice President of a Sears Holding Corporation start-up that focused on providing geo-located products and services delivered same-day or on scheduled times to the customer. As lead executive, he led and managed a team of 150 overseeing all functional operational business areas of the company including sales, merchandising, marketing, product management, IT, advertising and communications. Mr. Roy also served in various leadership positions within the online division of Circuit City Category Management, Business Development, Marketing and Promotions.
Mr. Roy is a graduate of James Madison University, where he earned a bachelor’s degree in Business Administration and Management.
Contributions:2015 Planning Report: Evolving Strategic and Financial Plans for the Always-On Consumer
Tyrrell J. SchmidtVice President, Marketing / TD Bank Group
Tyrrell joined TD Bank based in Toronto, Ontario, in April of 2015, where she is currently responsible for managing TD’s brand globally including setting and executing the brand strategy for the #1 Brand in Canada. She also leads the Bank’s global sponsorship strategy as well as advertising, media, experiential marketing, merchandising, and the in-house ad agency in Canada.
Prior to joining TD, Tyrrell spent 9 years at Cigna, a global healthcare company, where she most recently led global segment strategy and marketing across 15 markets in the US, Asia-Pacific, Europe and the Middle East. Prior to this role, Tyrrell was Cigna’s International Chief Marketing Officer. She has also held numerous roles in marketing and general management at Standard Chartered Bank and Discover Card where she was part of the launch teams in both the US and UK.
Tyrrell has lived and worked abroad for a total of 12 years in London, Hong Kong, and Singapore. With grown children, she currently resides in Canada with her husband, is an avid runner, and board member of Achilles International. She is a graduate of Northwestern University where she received an M.S. in Advertising and Arizona State University where she obtained a B.S. in Marketing.
Contributions:2016 Planning Report: Evolving Strategic and Financial Plans for the Always-On Consumer
Randy SprattEXECUTIVE VICE PRESIDENT, CHIEF INFORMATION OFFICER AND CHIEF TECHNOLOGY OFFICER / MCKESSON CORPORATION (Retired)
Randy Spratt served as Executive Vice President, Chief Information Officer and Chief Technology Officer of McKesson Corporation. As CTO, Mr. Spratt guided the overall technology direction for the company’s healthcare technology products, and provided support and guidance for application development processes companywide. As CIO, Mr. Spratt was responsible for all technology initiatives within the Corporation. He was with McKesson for more than 18 years, previously as chief process officer for McKesson Provider Technologies (MPT), the company’s medical software and services division based in Alpharetta, Georgia. Mr. Spratt also managed MPT’s Business Development, Information Technology, and Strategic Planning offices, as well as MPT’s Technology Services business.
Prior to joining McKesson, Mr. Spratt held executive positions of increasing responsibility at the start-up Advanced Laboratory Systems (ALS), culminating with the role of Chief Operations Officer. ALS was acquired by HBOC in 1996, which in turn was acquired by McKesson in 1999, and Mr. Spratt took on responsibility for HBOC’s laboratory systems business shortly thereafter. Following the acquisition of HBOC by McKesson in 1999, Mr. Spratt relocated to Georgia to become part of the reconstructed management team.
Mr. Spratt earned a Bachelor of Science degree in biology, with a minor in computer science, from the University of Utah.
Contributions:2016 CMO Digital Benchmark Study: Findings and Considerations to Accelerate Growth In the Digital World
ALVA TAYLORFaculty Director of the Center for Digital Strategies and Associate Professor in the Strategy and Management Group / Dartmouth Tuck School of Business
Dr. Taylor is the Faculty Director of the Center for Digital Strategies and Associate Professor in the Strategy and Management Group at the Tuck School of Business at Dartmouth. The Center for Digital Strategies focuses on research and executive outreach regarding the impact of digital technologies on corporate strategy.
Prof. Taylor’s research focuses on technological change; business innovation; entrepreneurship; and strategic decision making in fast-changing environments. His recent work focuses on crowdfunding, the impact of machine learning on business strategy, and new product development across technology generations. He teaches courses on innovation, design thinking, growth strategies and managing change in both the Tuck MBA and Executive Education programs.
Taylor consults with Fortune 100 companies as well as numerous start-up companies. He also designed and runs the Digital Excellence Program for Minority Entrepreneurs in partnership with Google. Professor Taylor’s work and ideas have been published in top business journals such as Administrative Science Quarterly, Strategic Management of Technology and Innovation, Academy of Management Journal, and Organization Science. He has his doctorate in business from Stanford University, his MBA from the Johnson School of Management at Cornell, and both his Bachelors and Masters in Engineering from Cornell.
Roger TyeSenior Director, Marketing / Allstate
As Senior Director of Consumer Engagement within Allstate’s marketing organization, Roger Tye is charged with leading the mobile, web engagement, social and online sales/service teams as they use emerging digital capabilities to strengthen relationships with customers, help Allstate agencies enhance their digital presence and connect with consumers where, when and how they choose. Before joining Allstate in 2010, Roger held a number of communications, digital marketing and branding roles during his 20+ year marketing career. In addition to working as a consultant for entrepreneurial start-ups, Roger has held marketing and leadership roles at SBC-Ameritech, W.W. Grainger, Celsis International, and EggFusion. Roger holds an MS in Integrated Marketing Communications from Northwestern University and a Bachelor of Arts in Journalism from Indiana University. Roger is also an advertising instructor at Dominican University.
Contributions:2016 Planning Report: Evolving Strategic and Financial Plans for the Always-On Consumer
Bob WassermanSenior Vice President, E-Business/Allstate
As Senior Vice President – Marketing, Bob’s responsibilities include leading Digital (including ebusiness/ecommerce, mobile and social media), Direct Marketing and Field Marketing functions for Allstate. In this role, Bob works with business leaders across Allstate to develop and deploy new capabilities and programs to better engage consumers, help customers, generate revenue and support employees and Allstate Agents.
Bob joined Allstate in July, 2009, and his background includes over 30 years of experience in sales, marketing, Internet commerce and operations across a variety of industries.
Before joining Allstate, Bob was Executive Vice President, Sales, Marketing and Operations, for Rewards Network, Inc., in Chicago. There he led business-to-consumer and business-to-business marketing strategies and launched new web capabilities serving some 10,000 firms and 3 million customers that resulted in improved productivity, stronger consumer engagement and increased profitability.
Prior to joining Rewards Network, Bob held senior roles at a number of companies, including Vice-President – Marketing at Ameritech Corporation and Vice President – Internet Commerce at W.W. Grainger, Inc.
Bob received his bachelor’s degree in business administration from the University of Michigan.
Contributions:Omni-channel, Consumer-Centricity and Established Brands: A Roundtable Discussion
Tony WellsSenior Vice President, Marketing / North America Schneider Electric
Tony Wells is Senior Vice President, Marketing for Schneider Electric’s North American market. He is responsible for promoting and protecting the Schneider Electric brand as well as overseeing marketing communications, corporate communications, demand generation and brand marketing. Schneider Electric, through its 180,000 employees, serves as the global leader in energy management, energy efficiency and sustainability.
Prior to joining Schneider Electric, Tony was Senior Vice President and Chief Marketing Officer for ADT Security, where he was part of the senior management team that led a success IPO and spinoff from Tyco. At ADT he was responsible for brand management, corporate communications, pricing, product marketing and consumer marketing. ADT is the industry leader in home and business security and automation.
Prior to ADT, Tony was Executive Vice President and Chief Marketing Officer for 24 Hour Fitness. 24 Hour Fitness is one of the leading innovators in the health and fitness industry, and Tony was part of the team that transformed the brand around key initiatives, including e-commerce, social media and customer engagement, which helped yield double-digit growth for the company.
Tony’s career has spanned the automotive, financial services, and retail industries, where he has worked on both the client and agency sides. He has built highly successful dealer, partner, tenant and customer programs at Nissan North America, Interpublic Group of Companies (IPG), The Mills Corporation, Clear Channel, and Visa USA. Tony is an industry leader in marketing companies with a subscriber-based business model and authorized dealer channels.
Tony served as an infantry officer in the U.S. Marine Corps from 1986 to 1991. He graduated from the United States Naval Academy in Annapolis, Maryland with a Bachelor of Science degree. He also earned a management certificate from Johns Hopkins University in Baltimore, Maryland.