March 17, 2016 leapfrog123

MediaPost Covers Leapfrog Marketing Institute’s 2016 Planning Report

MediaPost’s Search Blog explored the Leapfrog Marketing Institute’s 2016 Planning Report and spoke with Institute Chair Jason Wadler for an article published today.

“Marketers in charge of advertising budgets find that the complexity of technology makes it increasingly difficult to prove and measure return on investments (ROI).”

Read the full article at MediaPost: Brands Find Less ROI Accountable In 2016 Compared With A Year Ago, Study Shows

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