July 20, 2017
222 N LaSalle St. Chicago, IL

Register here to attend here

Jim_CareyJim Carey 
Adjunct Professor / Northwestern University 

As an Adjunct Professor at Northwestern University’s graduate Integrated Marketing Communications (IMC) Program, Jim has taught Direct, Database & E-Commerce Marketing Strategies, Marketing Measurement, and analysis skills over 16 years. He brings three decades of experience in helping companies leverage customer data to succeed in the marketplace.

Jim also directed the IMC Summer Quarter for 5 years. He worked closely with global marketers as they developed student team projects, including Adobe, Allstate, CDW, Discover Card, FedEx, Johnson Controls, McDonalds, P&G, United Healthcare and others.

Jim now leads the development efforts of Northwestern’s Applied Neuromarketing Consortium, leveraging advanced neuroscience and Big Data tools to understanding human behavior. The ANC is expanding the frontiers of marketing by applying the lessons of neurology to the issues of consumer attention, memory and reward.

Jim has held leadership positions in direct marketing agencies in New York, Boston, and Chicago. He is Past President of the 2000-member Chicago Association of Direct Marketing, and was named Chicago “Direct Marketer of the Year” in 2009. Over his career, Jim has helped guide the data-driven marketing efforts of Abbott Labs, Acxiom, Diageo, Discover Financial Services, Epson, Experian, Gateway (Acer), HSBC (Household Bank), Marriott, Motorola, Porsche, Sears, United Healthcare and other marketing leaders.

Kelly Coomer
Director of Consumer Technology, Allstate Technology & Strategic Ventures / Allstate Insurance Company

Kelly Coomer is director of Consumer Technology where she is responsible for the mobile and web applications used by Allstate end consumers. The suite of products supported include online quote and bind responsive website, customer self-service responsive website, Allstate mobile application, Good Hands Rescue mobile application, and the prospect marketing site, Allstate.com. In addition, Kelly is responsible for the suite of business-to-business and third party-branded roadside mobile applications used by roadside consumers and providers in fulfilling roadside services. She also leads the Online Analytics and Search Engine Optimization team which leverages insights from digital activity to improve the capabilities and discoverability of Allstate-wide digital assets.

Kelly joined Allstate in 2007 and has served in varying roles across the technology organization, including Allstate’s Connected Car, Product Technology and Emerging Businesses divisions. Kelly was promoted to senior manager of Affinity Technology Solutions in 2012 where she was responsible for the strategy and delivery of Allstate’s customer loyalty program. Kelly moved into her current role in October 2014.

Prior to Allstate, Kelly spent eight years at Accenture providing consulting guidance related to policy administration systems and program management office practices to various property & casualty insurance clients. She also owned two Cold Stone Creamery franchises in Chicago. She served on the Cold Stone Creamery Technology Advisory Board and was recognized with the Illinois/Northwest Indiana Creamery Ventures award for her service as the president and treasurer of the Chicago Co-Operative Board.

Kelly has a bachelor of science in business administration from the University of Southern California. Kelly is a second degree black belt in Seido karate and enjoys practicing the art with her two children.

Fred EFred_Ehlehle
Vice President, Customer Strategy / McDonald’s (Former)

As Vice President of Customer Strategy for McDonald’s USA, Fred was responsible for driving customer focused, insights driven initiatives. Fred led the customer insights and customer experience teams. He also led the development and implementation of the CRM function.

Fred began his McDonald’s career in 2014, and brings with him extensive experience in marketing, strategy, brand management, brand activation, new product development and launch, and retail strategy.

Before joining McDonald’s, Fred was the Vice President of Brand Management for Pulte Group, the nation’s largest new home builder. There, he was responsible for Pulte’s three brands: Centex, Pulte and Del Webb leading the development of brand strategy and strategy activation. He redefined the Centex and Del Webb business models, including new products, retail environments, and mortgage service offerings. He created Pulte Group’s new product development process and led ideation for developing new products. He was also responsible for creating a new, forward-looking segmentation model that unearthed new opportunity targets and modeled future demand by segment. Fred was a member of the corporate strategy team, identifying drivers of shareholder value.

Prior to Pulte Group, Fred served as Managing Partner and Founder for Brandapart LLC, a marketing consultancy that makes strategy actionable. Before founding Brandapart, Fred spent almost 20 years in advertising leading national and global brands such as Campbell Soup Company, Betty Crocker, Raid Insecticide, and State Farm Insurance as well as a number of high tech and financial services companies at the FCB, Leo Burnett, DDB and VSA Partners agencies.

Paul Hayward
Chief Content Integration Officer / Sears Holdings Corporation

Paul Hayward is an accomplished marketing executive and entrepreneurial leader, with an infectious curiosity to create environments where people and teams move the needle. He is responsible for delivering break-through strategies for both new and traditional media that amplify the interconnectivity between content, technology, science and people.

Hayward early on became fascinated with the possibilities of creating media landscapes in which people could roam freely and interact of their own free will – and in so doing complete the process of the communication and enhance the overall individual experience.

lancina1Gary Lancina
Senior Director – Global Brand & Influencer Marketing Strategy / Mercury Marine

Gary Lancina is senior director of Global Brand and Influencer Marketing Strategy at Mercury Marine, where he guides strategy and implementation of brand positioning, consumer outreach, sponsorships, and online presence. Prior to joining Mercury Marine, Lancina was lead for Marketing and Retail Innovation for BP Products North America. He led teams responsible for consumer and customer insights, continual enhancement of the BP consumer experience and value proposition, and fuels product management. Millions of consumers buy fuel each day from BP’s U.S. network of over 7,000 retail sites, and the business sells over 12 billion gallons of fuel products annually. Before joining BP, Mr. Lancina was the Vice President of Marketing for Redbox, leading the company’s overall marketing efforts, including customer experience, acquisition, and branding strategies. He guided the brand to record awareness and market shares, while increasing revenue over $330 million. Mr. Lancina previously held senior leadership positions in Marketing and Retail Innovation for BP Products North America. 

He also held leading marketing roles for firms such as LUMA Institute, S. C. Johnson, Rand McNally, Master Lock, and Kohler Co. He is a Fulbright Scholar with an MBA from Clemson University and a BA from Pomona College.

Bill Pearce
Assistant Dean and CMO / Haas School of Business – University of California, Berkeley

Bill Pearce is assistant dean and CMO of the Haas School of Business at the University of California, Berkeley where he teaches MBA students on the topics of brand management, marketing and innovation.

Pearce was previously CMO for Del Monte Foods, driving a three times increase in market capitalization by reinvigorating the topline with a marketing renaissance leading to Del Monte’s acquisition by KKR in the largest LBO in 2011. His past accomplishments include working as Taco Bell’s CMO, VP of marketing for Campbell’s Soup and marketing director with Procter & Gamble, responsible for the snacks division of North America. Pearce is on the board of directors of Rich Relevance and Ooma and also on the advisory boards of Technorati Media, Virtual Fan Network and several other firms in the area of digital marketing.

Pearce has an MBA from Cornell University and a B.A. in economics from Syracuse University.

Manish Régé
Global Director, Business Partner Marketing and Innovation / Kimberly Clark

Manish Régé is Global Director & Business Partner Marketing and Innovation for Kimberly Clark. In this role, Manish is responsible for driving digital strategy, maturity and capability building with KC’s sectors and regional markets globally. As a digital thought leader and evangelist of consumer centricity, Manish helps drive the vision and strategy for building capabilities that help KCC establish a connected marketing ecosystem.

Manish is a disruptive thinker and has a long history of driving innovation and transformation in several industries including financial services, insurance, automotive, CPG and retail. Prior to Kimberly Clark, Manish served in several global leaderships roles most recently as the digital strategy lead at Accenture Interactive, and Global Director of eCommerce at Wolters Kluwer.

After having lived and worked in 3 countries, he is finally settled in the Chicago area where he lives with his wife and two young children.

Dave Reibstein
William S. Woodside Professor and Professor Of Marketing / The Wharton School, University Of Pennsylvania

Professor David J. Reibstein’s research focuses on competitive marketing strategies, marketing metrics, and product line decisions, among other issues. Most recently, Professor Reibstein’s research on competitive marketing strategies addresses competitors’ reactions to marketing actions, offering companies insight into ways to anticipate these reactions and use them as a part of strategizing. His marketing metrics work has focused on linking marketing metrics to financial consequences resulting in his most recent book, entitled Marketing Metrics: The Definitive Guide to Measuring Marketing Performance, 2nd ed.

Professor Reibstein is the Immediate Past Chairman of the Board of Directors of the American Marketing Association. A former Executive Director of the Marketing Science Institute, he consults with companies worldwide, including Google, GE, Pfizer, Johnson & Johnson, IBM, HP, and others.

His research has been published in top-tier academic journals including Marketing Science, Journal of Marketing Research, and the International Journal of Research in Marketing. Professor Reibstein is also the author or co-author of numerous books and chapters in books on subjects including competitive marketing strategy, global branding, and marketing performance measurement, among others. He currently has his own radio show, “Measured Thoughts with Dave Reibstein” on SiriusXMRadio heard weekly.

Professor Reibstein received his PhD from Purdue University and his BS and BA degrees from the University of Kansas.

Marc S. Rosenstock
Vice President, Integrated Marketing / Medline Industries, Inc.

Marc Rosenstock is currently responsible for developing new market segments for Medline and for doing so in a way that creates new commerce and marketing capabilities that can be scaled across the organization.

Prior to working at Medline, Mr. Rosenstock worked at Kimberly Clark for seven years. During that time he was the lead for Global Market Research and Analytics within Kimberly-Clark Professional, the B2B part of Kimberly-Clark. Mr. Rosenstock was also on point for analytics and measurement of digital marketing, program optimization, and eCommerce overall at Kimberly Clark during part of his tenure. Mr. Rosenstock also served as the Director of CRM.

Before joining K-C, Mr. Rosenstock worked at Procter and Gamble for over 10 years in a variety of roles. He was the Grooming Digital Marketing Manager including Gillette, Braun, and Venus brands. Mr. Rosenstock led the Procter and Gamble Beauty eCommerce Program for Global Business Services. He led interactive media capabilities at Procter & Gamble including the development of best practices around the globe.

Mr. Rosenstock current serves as the Marketing Chair on the executive board of Shalva, a Chicago based non-profit organization that supports Jewish women experiencing and healing from domestic abuse, through counseling, supportive services, and community education.

Mr. Rosenstock has an MBA from the University of Chicago in Marketing and Finance and degrees in Management from the University of Pennsylvania’s Wharton School of Business and in Electrical Engineering from the University of Pennsylvania’s Moore School of Electrical Engineering.

Scott Simony
Head of Industry – Financial Services / Google

Scott Simony serves as Google’s Head of Industry based in Chicago, where he is responsible for building a cross-functional sales team, and forging business partnerships with Fortune 100 financial services firms.

Scott has over a decade of experience working in the media and technology. He started his career as a National Broadcast Buyer at Initiative, and later Zenith Media, where his clients included include JP Morgan Chase, Hewlett-Packard and SC Johnson.

Scott joined Google in 2007 to launch and build their national TV advertising platform, applying set-top-box data to cable programming. Later, he helped create the global Partner Sales business at YouTube. Before moving to Chicago in 2014,

Scott led Google’s Automotive partnerships working with Volkswagen Group, Daimler, BMW Group, Subaru and Tata Motors. Scott graduated from the University of Michigan with a degree in English and Spanish.

Randy Spratt
EVP/CIO/CTO / McKesson Corporation (retired)

Randy Spratt served as Executive Vice President, Chief Information Officer and Chief Technology Officer of McKesson Corporation. As CTO, Mr. Spratt guided the overall technology direction for the company’s healthcare technology products, and provided support and guidance for application development processes companywide. As CIO, Mr. Spratt was responsible for all technology initiatives within the Corporation. He was with McKesson for more than 18 years, previously as chief process officer for McKesson Provider Technologies (MPT), the company’s medical software and services division based in Alpharetta, Georgia. Mr. Spratt also managed MPT’s Business Development, Information Technology, and Strategic Planning offices, as well as MPT’s Technology Services business.

Prior to joining McKesson, Mr. Spratt held executive positions of increasing responsibility at the start-up Advanced Laboratory Systems (ALS), culminating with the role of Chief Operations Officer. ALS was acquired by HBOC in 1996, which in turn was acquired by McKesson in 1999, and Mr. Spratt took on responsibility for HBOC’s laboratory systems business shortly thereafter. Following the acquisition of HBOC by McKesson in 1999, Mr. Spratt relocated to Georgia to become part of the reconstructed management team.

Mr. Spratt earned a Bachelor of Science degree in biology, with a minor in computer science, from the University of Utah.

Alva Taylor
Faculty Director and Associate Professor / Dartmouth Tuck School of Business

Dr. Taylor is the Faculty Director of the Center for Digital Strategies and Associate Professor in the Strategy and Management Group at the Tuck School of Business at Dartmouth. The Center for Digital Strategies focuses on research and executive outreach regarding the impact of digital technologies on corporate strategy.

Prof. Taylor’s research focuses on technological change; business innovation; entrepreneurship; and strategic decision making in fast-changing environments. His recent work focuses on crowdfunding, the impact of machine learning on business strategy, and new product development across technology generations. He teaches courses on innovation, design thinking, growth strategies and managing change in both the Tuck MBA and Executive Education programs.

Taylor consults with Fortune 100 companies as well as numerous start-up companies. He also designed and runs the Digital Excellence Program for Minority Entrepreneurs in partnership with Google. Professor Taylor’s work and ideas have been published in top business journals such as Administrative Science Quarterly, Strategic Management of Technology and Innovation, Academy of Management Journal, and Organization Science. He has his doctorate in business from Stanford University, his MBA from the Johnson School of Management at Cornell, and both his Bachelors and Masters in Engineering from Cornell.

Eduardo Tobon
Leadership Advisor, Consumer and Financial Services / Spencer Stuart

Eduardo Tobon is a leadership advisor and consultant in Spencer Stuart’s Consumer and Financial Services practices and serves a broad array of global clients. Drawing from his 20 years of senior leadership experience, he brings broad expertise in board advisory, general management, growth initiatives, global expansion, payments, brand management, consumer engagement, digital, product innovation, strategic alliances and joint ventures to his work with clients.

Prior to joining Spencer Stuart, he served as president of Diners Club International from 2012 to 2015. During his tenure, he led a repositioning of the company to a more innovative and agile franchise business. Mr. Tobon partnered with leading organizations in China, India and Japan, and launched new franchises on every continent, resulting in customer, transaction and volume growth in every region of operation. He also served on the management committee of Discover Financial Services (NYSE: DFS) and held the title of president for Discover in UK and Hong Kong.

Previously, Mr. Tobon was CEO of payments at Santander, where he was responsible for launching a new division in the United States, an extensive portfolio of credit cards, debit cards, and merchant acquisition from 2009 to 2012. He had increasing responsibilities from 2001 to 2009 and managed multiple businesses including international cash management, health savings accounts, insurance and payroll. Mr. Tobon had also worked as a strategic consultant at Mitchell Madison and A.T. Kearney as well as globally with Procter & Gamble.

Mr. Tobon holds a Bachelor of Engineering from EAFIT University in Colombia and an M.B.A. from Carnegie Mellon University.

Roger Tye

Roger Tye
VP Digital and User Experience / Allstate

As VP Digital and User Experience within Allstate’s marketing organization, Roger Tye is charged with leading the mobile, web engagement, social and online sales/service teams as they use emerging digital capabilities to strengthen relationships with customers, help Allstate agencies enhance their digital presence and connect with consumers where, when and how they choose. Before joining Allstate in 2010, Roger held a number of communications, digital marketing and branding roles during his 20+ year marketing career. In addition to working as a consultant for entrepreneurial start-ups, Roger has held marketing and leadership roles at SBC-Ameritech, W.W. Grainger, Celsis International, and EggFusion. Roger holds an MS in Integrated Marketing Communications from Northwestern University and a Bachelor of Arts in Journalism from Indiana University. Roger is also an advertising instructor at Dominican University.

Deborah Wahl
CMO / McDonald’s USA (former)

A leading innovator amongst Chief Marketing Officers, Deborah has made a career of shaping and implementing ground-breaking corporate strategy. She aligns customer and company objectives and drives end-to-end success and satisfaction with an outstanding record of revitalizing brands, winning go-to-market strategies and customer-driven transformation. She has been an agent of change and market leadership across the QSR, Automotive and home building industries, enhancing growth, profitability and stock performance.

Most recently, as Senior Vice President & Chief Marketing Officer of McDonald’s USA, Deborah played a key role in defining and executing McDonald’s turnaround, reversing sales and comp declines, and driving a 45% increase in the stock price. She jumpstarted the turnaround with the launch of the All Day Breakfast marketing strategy, which produced market share gains among all key segments and a 10-point increase in brand perception. She also was involved in creating the honest food vision and transforming McDonald’s U.S. menu to meet changing consumer preferences. In addition, she led the establishment and launch of the company’s digital strategy, establishing digital as an incremental revenue stream.

Deborah is widely recognized for developing the “Agency of the Future” model, which brings a new, collaborative approach based on top talent and technology, with digital, data, and human intelligence at the core. The new agency model delivers exceptional creative and engagement strategies to drive performance at the speed of now, the cost of yesterday, and the effectiveness of the future.

Previously, as Senior Vice President & Chief Marketing Officer of Pulte Group, she was a member of the leadership team that transformed how homes are designed and marketed, resulting in accelerated revenue growth, enhanced margins, and a doubling of the stock price.

Deborah holds a bachelor’s degree in Economics from Wellesley College and an MBA from The Wharton School. She also has a master’s degree from the University of Pennsylvania’s Lauder Institute. In 2017, she was named No. 3 on the list of most innovative CMOs by Business Insider and voted one of the 10 Essential Advertising People of the year by Campaignlive.com. She currently serves as the Vice-Chair of the ANA.