November 6, 2017 leapfrog123

2017 CMO Insights Symposium

Chicago’s Premier Event for CMOs and CIOs

Leapfrog Marketing Institute’s third annual CMO Insights Symposium brought together world-class marketing and technology executives, analysts, and academics to discuss “Building the Next Generation Enterprise Around Your Customer,” addressing the organizational, structural and cultural shifts needed to enable your business to deliver true consumer-centric experiences. This year’s symposium features discussions around immersive brand experiences, the evolving CMO/CIO partnership, the criteria for tomorrow’s CMOs, and a keynote C-suite panel sharing their view on customer-centric transformation.

Leapfrog Marketing Institute is honored to have hosted some of today’s most innovative professionals and academics for a morning of insights and networking, including speakers from McDonald’s, Berkeley Haas School of Business, Kimberly-Clark, Wharton School of the University of Pennsylvania, TD Bank, Northwestern University/Medill, Allstate, and many more.

 


TOPICS & SPEAKERS

  • C-Suite Panel: Next Gen Enterprises – Building The Business Around The Customer
    Moderated by:

    Dave Reibstein, William S. Woodside Professor and Professor Of Marketing / The Wharton School, University Of Pennsylvania
    Speakers:
    Randy Spratt, Executive Vice President, Chief Information Officer and Chief Technology Officer / McKesson Corporation (retired)

    Deborah Wahl, Chief Marketing Officer / McDonald’s USA (former)
  • Customer Experience Transformation
    Insights from Leapfrog Marketing Institute’s Latest Research
    Speakers:

    Fred Ehle, Former Vice President of Customer Strategy / McDonald’s Corporation
    Jim Carey, Adjunct Professor / Northwestern University Integrated Marketing Communications
  • Immersive Brand Experiences
    How customer experiences are connecting the brand with the customer through IOT, Digital Assistants and the Connected Home
    Moderated by:
    Gary Lancina, Senior Director – Global Brand & Influencer Marketing Strategy / Mercury Marine

    Speakers:
    Scott Simony, Head of Industry – Financial Services / Google

    Roger Tye, VP Digital and User Experience / Allstate
    Kelly Coomer, Director, Consumer Technology / Allstate
    Additional speakers to be announced
  • Evolving Marketing/Technology Partnerships – Creating the Connective Tissue
    Tech-centric leaders share how they built consumer-driven businesses through collaboration

    Moderated by:
    Alva Taylor, Faculty Director and Associate Professor / Dartmouth Tuck School of Business
    Speakers:

    Manish Régé, Global Director, Business Partner Marketing and Innovation / Kimberly Clark
    Marc Rosenstock, Vice President, Integrated Marketing / Medline Industries
    Additional speakers to be announced
  • The New CMO Criteria
    Skills and expertise needed to lead organizations through customer-centric transformation
    Moderated by:

    Fred Ehle, Former Vice President of Customer Strategy / McDonald’s Corporation
    Speakers:
    Paul Hayward, Chief Content Integration Officer / Sears Holdings Corporation

    Bill Pearce, Haas Marketing Group / Berkeley Haas School of Business
    Eduardo Tobon, Leadership Advisor, Consumer and Financial Services / Spencer Stuart
    Additional speakers to be announced