The Leapfrog Marketing Institute’s fourth CMO Digital Benchmark Study reveals insights from senior marketing and technology executives about how they navigating the evolving digital space.. The study shows the impact that the C-suite has on digital transformation and cross-functional alignment. The study also examines trends from senior marketing and technology executives in the areas of mobile and omnichannel, as well as the evolving CMO-CIO relationship.
In this follow-up webinar, the researchers discuss the findings and their implications. Of note, the researchers will provide a unique view of the insights broken out by company type – Business-to-Business and Business-to-Consumer.