February 28, 2017 Leapfrog Marketing Institute

2016 CMO Digital Benchmark Study Webinar

The Leapfrog Marketing Institute’s fourth CMO Digital Benchmark Study reveals insights from senior marketing and technology executives about how they navigating the evolving digital space.. The study shows the impact that the C-suite has on digital transformation and cross-functional alignment. The study also examines trends from senior marketing and technology executives in the areas of mobile and omnichannel, as well as the evolving CMO-CIO relationship.

In this follow-up webinar, the researchers discuss the findings and their implications. Of note, the researchers will provide a unique view of the insights broken out by company type – Business-to-Business and Business-to-Consumer.

You can download the 2016 CMO Digital Benchmark Study here.

 

2016 CMO Digital Benchmark Study Webinar from Leapfrog on Vimeo.

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