December 5, 2016 leapfrog123

2016 CMO Digital Benchmark Study examined by CMO.com: “Marketing And Tech Execs Not On Same CX Page: Study”

“The third annual “CMO Digital Benchmark Study” found technology executives are further along in their abilities for CX mapping, have more clarity on CX ownership, and have progressed more in delivering CX than their marketing counterparts. The disconnect? Marketing goals are more aligned to business outcomes while technology goals are more aligned to specific programs, said Jason Wadler, EVP of Leapfrog Online, and chair of the Leapfrog Marketing Institute.”

Read more at CMO.com: Marketing And Tech Execs Not On Same CX Page: Study

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