General Manager / Destination Kohler
Michael Belot joined Kohler Co. in March 2013 and is responsible for the leadership, synergy, sales, marketing, growth and profitability of Destination Kohler. These operations include all lodging, now represented by The American Club, the Inn on Woodlake and Riverbend; River Wildlife; Sports Core; three Kohler Waters Spa locations; eleven restaurants; Village Realty & Development; Kohler Original Recipe Chocolates; Commercial Development and all retail shops; and management of 2,000 acres of green space and farm land. He is the Vice Chairman for the 2015 PGA Championship and already planning for the 2020 Ryder Cup at Whistling Straits.
Prior to Kohler Co. Michael was with the PGA of America for almost 12 years and was most recently the Director for the 2012 Ryder Cup, the biggest event in all of golf. He was responsible for overseeing all the business operations of the Ryder Cup. The Ryder Cup won “Event of the Year” and “Best Professional Single Sport Event” at the SportsTravel Awards and was a finalist for “Event of the Year” at the Sports Business Journal awards.
Michael started with the PGA managing the operations for the 2002/2004 PGA Championships. At the age of 27 he was promoted to Championship Director. He was the Championship Director for the 2006/2009 PGA Championships.
He began his career with the Greater Milwaukee Open, the University of Minnesota Athletic Department and the 2001 NCAA Final Four Host Committee. Michael has worked in a variety of capacities on the past 5 Super Bowls and has served on multiple business discussion panels, including the Kellogg School of Management at Northwestern University. He was honored as a 2014 University of Minnesota “Rising Alumni” and is a member of the Kohler Executive Management Team.
He holds an undergraduate degree from the University of Minnesota and an MBA from the University of Saint Thomas-Opus College of Business.
He resides in Mequon, WI with his wife Katie and their three children.
Adjunct Professor / Northwestern University
As an Adjunct Professor at Northwestern University’s graduate Integrated Marketing Communications (IMC) Program, Jim Carey has taught Direct, Database & E-Commerce Marketing Strategies, Marketing Measurement, and analysis skills over 16 years. He brings three decades of experience in helping companies leverage customer data to succeed in the marketplace.
Jim also directed the IMC Summer Quarter for 5 years. He worked closely with global marketers as they developed student team projects, including Adobe, Allstate, CDW, Discover Card, FedEx, Johnson Controls, McDonalds, P&G, United Healthcare and others.
Jim now leads the development efforts of Northwestern’s Applied Neuromarketing Consortium, leveraging advanced neuroscience and Big Data tools to understanding human behavior. The ANC is expanding the frontiers of marketing by applying the lessons of neurology to the issues of consumer attention, memory and reward.
Jim has held leadership positions in direct marketing agencies in New York, Boston, and Chicago. He is Past President of the 2000-member Chicago Association of Direct Marketing, and was named Chicago “Direct Marketer of the Year” in 2009. Over his career, Jim has helped guide the data-driven marketing efforts of Abbott Labs, Acxiom, Diageo, Discover Financial Services, Epson, Experian, Gateway (Acer), HSBC (Household Bank), Marriott, Motorola, Porsche, Sears, United Healthcare and other marketing leaders.
Vice President, Customer Strategy / McDonald’s
As Vice President of Customer Strategy for McDonald’s USA, Fred Ehle is responsible for driving customer focused, insights driven initiatives. Fred leads the customer insights and customer experience teams. He is also leading the development and implementation of the CRM function.
Fred began his McDonald’s career in 2014, and brings with him extensive experience in marketing, strategy, brand management, brand activation, new product development and launch, and retail strategy.
Before joining McDonald’s, Fred was the Vice President of Brand Management for Pulte Group, the nation’s largest new home builder. There, he was responsible for Pulte’s three brands: Centex, Pulte and Del Webb leading the development of brand strategy and strategy activation. He redefined the Centex and Del Webb business models, including new products, retail environments, and mortgage service offerings. He created Pulte Group’s new product development process and led ideation for developing new products. He was also responsible for creating a new, forward-looking segmentation model that unearthed new opportunity targets and modeled future demand by segment. Fred was a member of the corporate strategy team, identifying drivers of shareholder value.
Prior to Pulte Group, Fred served as Managing Partner and Founder for Brandapart LLC, a marketing consultancy that makes strategy actionable. Before founding Brandapart, Fred spent almost 20 years in advertising leading national and global brands such as Campbell Soup Company, Betty Crocker, Raid Insecticide, and State Farm Insurance as well as a number of high tech and financial services companies at the FCB, Leo Burnett, DDB and VSA Partners agencies.
Vice President of Sales and Partnerships / Chicago Cubs
Colin Faulkner serves as the vice president of sales and partnerships for the Chicago Cubs. He joined the Cubs in 2010 as the vice president of ticket sales and service. In his current role, he oversees all aspects of the organization’s ticket sales, corporate partnerships and marketing. In support of the expansion and restoration of Wrigley Field, now known as the 1060 Project, Colin and his sales and marketing teams are responsible for driving revenue, while helping to preserve the beauty, charm and historic features fans have cherished for more than a century. This upgrade is designed to ensure the viability of the iconic ballpark for future generations of Cubs fans and enhance the overall gameday experience.
Prior to joining the Cubs, Colin served as the senior vice president of marketing for the Dallas Stars. His responsibilities included overseeing the Dallas Stars overall marketing strategy and execution. Colin previously served as the vice president of ticket sales and service for the Stars, overseeing the team’s ticket sales since 2002.
Colin played a key role in the strategy and execution of the successful 2007 NHL All-Star game in Dallas. He helped guide the Stars through the cancellation of the 2004-05 season due to the NHL labor dispute and played an integral role in re-launching the Stars brand and their ticket sales effort for the 2005-06 season. Colin was also instrumental in the transition from Reunion Arena to American Airlines Center.
Colin joined Hicks Sports Group in 1999 as an account executive with the Texas Rangers, Dallas Stars and Mesquite Rodeo. Prior to Hicks Sports Group, he worked for the Dallas Burn (now FC Dallas) of Major League Soccer.
Colin graduated from Baylor University with a bachelor of business administration degree in marketing and currently serves on Baylor University’s Sports, Sponsorship, and Sales advisory board.
In 2014, Colin was named one of Crain’s Chicago Business’ 40 Under 40 recipients and was recently named as one of Sports Business Journal’s Forty Under 40 recipients for 2015.
Colin and his wife, Jaime, have three children, daughter Avery (13), and sons Blake (11) and Drew (8).
CMO / LUMA Institute
As the Chief Marketing Officer of the LUMA Institute, Gary Lancina guides development and implementation of strategies to accelerate growth and evolve LUMA’s product and service offers. The LUMA Institute equips individuals, teams, and organizations to accelerate innovation and deliver new, lasting value.
Prior to joining the LUMA Institute, Gary held senior leadership positions in Marketing and Retail Innovation for BP Products North America. He led teams responsible for Consumer & Customer Insights, continual enhancement of the BP Consumer Experience and Value Proposition, and Fuels Product Management. Millions of consumers buy fuel each day from BP’s US network of over 7,000 retail sites, and the business sells over 12 billion gallons of fuel products annually.
Before BP, Gary was the Vice President of Marketing for redbox, leading the company’s overall marketing efforts including customer experience, acquisition, and branding strategies. He guided the brand to record awareness and market shares while increasing revenue over $330 million.
During his career, Gary also held leading marketing roles for firms such as S.C. Johnson, Rand McNally, Master Lock, and Kohler Co. He holds an MBA from Clemson University and a BA from Pomona College.
President / Chicagoland Speedway & Route 66 Raceway
With a history of success in sports and brand marketing, Scott Paddock was named President of Chicagoland Speedway and Route 66 Raceway in January of 2011. As President of the Joliet, Ill.-based facilities, Scott is responsible for overseeing all aspects of Illinois’s largest sporting complex. Chicagoland Speedway hosts NASCAR events, including the kickoff event in the Chase for the NASCAR Sprint Cup, as well as other forms of sports and entertainment offerings. Route 66 Raceway has been a mainstay on the NHRA circuit for over a decade.
Before being named to his current post, Scott was the Director of Sports Marketing for the Gatorade Company, a division of PepsiCo Inc. In this role, Scott was responsible for the management of the brand’s 120MM sports marketing sponsorship portfolio, including all league, team and spokesperson relations and negotiations, while serving as a key member of the Gatorade Leadership Team (GLT).
Scott joined the Gatorade business in 1998 as a Sports Marketing Manager, overseeing the Southeast region of the U.S. In 2001, he was named Senior Manager of Sports Marketing and added day to day oversight of the brand’s NFL and motor sports partnerships to his list of responsibilities. Scott was the architect behind Gatorade’s College Athletic Director Advisory Council as well as the brands partnership with International Speedway Corporation in 2002, the largest in ISC’s history at that time, and the historic creation of “Gatorade Victory Lane”.
Scott began his career in the sports marketing industry with Sports Partners, a sports marketing and advertising agency and division of Italia & Associates in 1995. Prior to his tenure with Sports Partners, Scott embarked on a five-year professional basketball career, which included stops in France, Turkey, Switzerland and the U.S. He represented the United States as a starter on the U.S. National Team that earned the silver medal in the 1995 Pan-American Games in Argentina.
Scott received his bachelor’s degree from the University of Notre Dame. He previously served on a number of boards and committees, including membership on USA Basketball’s Board of Directors, USA Basketball’s Executive Committee, the Athlete Advisory Council (AAC) to the United States Olympic Committee, and the Chicago 2016 Olympic Committee. Scott currently serves on the Board of Directors for Illinois Special Olympics, the Chicago Sports Commission, Silver Cross Health System, and Will County’s Center for Economic Development. He was named a member of the Sports Business Journal’s prestigious Forty Under Forty class for 2008. Scott and his wife, Marcy, reside in Orland Park, Ill., and have two daughters, Jordan and Juliana.
Chief Executive Officer / W Partners
Wally Hayward, a veteran of more than 20 years in the sports and event marketing industry, launched W Partners as a joint-venture with the Ricketts Family in February of 2013. W Partners is a premier sales and marketing company that specializes in “sponsorship” sales by representing best-in-class properties and brands in sports, culinary, and arts/entertainment. W Partners helps amplify our clients’ revenue streams by creating innovative marketing and business partnerships that provide direct results. W Partners has secured over $400M+ in partnership revenue for our clients in the first 2 years of operation. W Partners clients include Alvin Ailey, Broadway in Chicago, Chicago Cubs/Hickory Street Capital, Choose Chicago, Entertainment Cruises, Sloan and XTERRA.
Prior to starting W Partners, Hayward was the EVP/Chief Sales & Marketing Officer of the Chicago Cubs under the Ricketts ownership, served as a senior advisor to the Chicago 2016 Olympic Bid Committee to generate $1.76 billion in revenue, and was the founder of Relay Worldwide a sponsorship consulting and experiential marketing agency that emerged from a 12-person operation to a 130-person team in 9 offices in just four years.
Hayward was inducted into SportsBusiness Journal’s Forty Under 40 Hall of Fame in 2008. Hayward is a 1990 graduate of Northwestern University. He and his wife, Jenny, have two daughters: Riley and Hope.
Professor of Marketing / Wharton University of Pennsylvania
Professor David J. Reibstein’s research focuses on competitive marketing strategies, marketing metrics, and product line decisions, among other issues. Most recently, Professor Reibstein’s research on competitive marketing strategies addresses competitors’ reactions to marketing actions, offering companies insight into ways to anticipate these reactions and use them as a part of strategizing. His marketing metrics work has focused on linking marketing metrics to financial consequences resulting in his most recent book, entitled Marketing Metrics: The Definitive Guide to Measuring Marketing Performance, 2nd ed.
Professor Reibstein is the Immediate Past Chairman of the Board of Directors of the American Marketing Association. A former Executive Director of the Marketing Science Institute, he consults with companies worldwide, including Google, GE, Pfizer, Johnson & Johnson, IBM, HP, and others.
His research has been published in top-tier academic journals including Marketing Science, Journal of Marketing Research, and the International Journal of Research in Marketing. Professor Reibstein is also the author or co-author of numerous books and chapters in books on subjects including competitive marketing strategy, global branding, and marketing performance measurement, among others. He currently has his own radio show, “Measured Thoughts with Dave Reibstein” on SiriusXMRadio heard weekly.
Professor Reibstein received his PhD from Purdue University and his BS and BA degrees from the University of Kansas.
Principal Analyst Serving CMO Professionals / Forrester Research
Sarah Sikowitz serves CMOs. She will be analyzing the role of agencies as a part of the post-digital landscape. Sarah’s chief role will be helping CMOs and marketing leaders navigate the needs from and relationships with the agencies that serve them.
Before joining Forrester, Sarah was vice president, group media director at 360i, leading the media team in the New York office. Previously, she was a senior product marketing manager at Yahoo, developing go-to-market strategies for key Yahoo properties. She previously held roles focused on digital media and marketing at Razorfish and OMD.
Sarah has a bachelor’s degree in American studies from Wesleyan University and an MBA in marketing from Kellogg School of Management.
Vice President of Corporate Sales / Chicago Bulls
In his 11th season with the Chicago Bulls, Scott Sonnenberg is responsible for overseeing Bulls and United Center sponsorships, in and out of arena advertising sales, Bulls radio broadcast, Bulls play-by-play radio advertising, digital sales, partnership activation, and game entertainment. He manages the day-to-day sales efforts of the corporate partnerships department and is responsible for the gameday entertainment experience for fans which includes halftime acts, the Luvabulls, scoreboard promotions, concourse entertainment, etc. During his time with the Bulls, the team has consistently been ranked among the top sponsorship revenue teams in the NBA and received multiple awards for account growth, retention, and new business while developing key partnerships with some of the largest brands in the world.
Scott, 37, is a 2003 graduate of San Jose State University, where he majored in Business-Marketing. He was a member and two-time captain of the San Jose State basketball team (2000-03), and a member of the Brigham Young University basketball team (1996) prior to serving a two year mission in Las Vegas for the Mormon Church. Prior to joining the Bulls, Scott spent two years working for Northwestern Mutual Financial Network. He resides in Aurora with his four children, Ella, Ally, Tyler, and Chelsea.
Senior Vice President, E-Business / Allstate
As Senior Vice President – Marketing, Bob Wasserman’s responsibilities include leading Digital (including ebusiness/ecommerce, mobile and social media), Direct Marketing and Field Marketing functions for Allstate. In this role, Bob works with business leaders across Allstate to develop and deploy new capabilities and programs to better engage consumers, help customers, generate revenue and support employees and Allstate Agents.
Bob joined Allstate in July, 2009, and his background includes over 30 years of experience in sales, marketing, Internet commerce and operations across a variety of industries.
Before joining Allstate, Bob was Executive Vice President, Sales, Marketing and Operations, for Rewards Network, Inc., in Chicago. There he led business-to-consumer and business-to-business marketing strategies and launched new web capabilities serving some 10,000 firms and 3 million customers that resulted in improved productivity, stronger consumer engagement and increased profitability.
Prior to joining Rewards Network, Bob held senior roles at a number of companies, including Vice-President – Marketing at Ameritech Corporation and Vice President – Internet Commerce at W.W. Grainger, Inc.
Bob received his bachelor’s degree in business administration from the University of Michigan.
Chairman and CEO / Racepoint Global
Larry Weber is a globally known expert in public relations and marketing services. Passionate about the convergence of technology, the web and communications, he is a frequent public speaker on the future of marketing, the social web and building communities online. Larry enjoys helping global brands and emerging companies harness social media strategies to enhance brand reputation, create and extend partnerships, and increase demand generation. He founded one of the industry’s first interactive marketing agencies, Thunderhouse, and has worked with world-class clients including ARM, AT&T, Coca-Cola, Cook Medical, General Electric, General Motors, IBM, Kaiser Permanente, Microsoft, and many more.
In 1987, Larry started his own public relations company, The Weber Group, which within a decade became the world’s largest public relations firm. The Interpublic Group of Companies purchased The Weber Group in late 1996, and in early 2000, Larry was named chairman and CEO of Interpublic’s Advanced Marketing Services, a $3 billion unit with 12,000 people, and included the company’s public relations, research and analysis, and entertainment holdings.
Larry serves on a number of Boards of corporations, non-profit organizations and academic institutions. He is the co-founder and Chairman of the Board of Directors of the Massachusetts Innovation and Technology Exchange (MITX), the largest interactive advocacy organization in the world. In 2013, Larry was a speaker and a member of Oxford’s 2013 Union Debate team at the annual Silicon Valley Comes to Oxford at the Saïd Business School.